Facebook influencers can help you market on Facebook, depending on your niche. Recommended size: 1,200 by 628 pixels 2. You can use Facebook advertising to make an income. Video ratio: 1.91 to 9:16 ... You want to ensure the size of your audience is optimized to deliver a steady flow of inquires. Recommended: 600 by 600 pixels Also, if you have a vertical video with an aspect ratio taller than 2:3, it may be cropped to 2:3. Facebook may be losing its glamour, partly because of the Cambridge Analytica Scandal, followed by the Christchurch Terrorism live-streaming. Remember to leave about 250 pixels at the top and bottom of each slide as that is where the profile image and call to action go. Any logo that is primarily text is counted as text regardless of its size or alignment. We cover most of them below. Effectively, Facebook paid ads are an official way you can “beat” their algorithm. Pick a format Shopping. You can sell products on Facebook Marketplace or in some Facebook groups. You can show off three images in a single ad on Facebook Stories with Expandable Carousel. The main difference between Facebook Feed Video Ads and Facebook In-stream Video Ads is that Facebook Feed Video Ads are standalone ads that appear in users’ news feeds, rather than within another video. This is displayed similarly to a hugging face holding a red love heart. Facebook gives your paid ads priority over regular organic Facebook posts in many places. They are like the types of ads that YouTube has made available for some time. Carousel ads can comprise a mix of still images and videos. Learn technical requirements, design recommendations and see an ad example. Recommended: Highest resolution available We have covered most of them, and listed their sizes and specifications, in this article. Your customers want to see what they’re buying before they buy it. You can also use Facebook’s Make an Offer feature. You begin by choosing an objective for your advertising campaign. The Udemy The Ultimate Facebook Ads and Facebook Marketing Guide 2020 free download also includes 4 hours on-demand video, 5 articles, 62 downloadable resources, Full lifetime access, Access on mobile and TV, Assignments, Certificate of Completion and much more. Aspect ratio: 9:16 to 16:9 From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. Instant Articles can load up to ten times faster than standard mobile web articles. The recommended aspect ratio is between 9:16 to 16:9, giving you a variety of ad images and shapes. Facebook Carousel ads are quite versatile, and brands can use them is numerous locations: The formal sizes and specifications for Facebook Carousel images are: The formal sizes and specifications for Facebook Carousel videos are: Facebook right column ads used to be the standard for Facebook ads. When a user arrives at your story, they’ll have the opportunity to tap on the card and see two more cards. Note: If your image consists of more than 20% text, you might see reduced delivery in the video. If you use a still image on you Facebook Stories ad, Facebook recommends that you keep about 14% or 250 pixels at both the top and bottom of your image “free from texts and logos.” That prevents it from being covered up by tools such as calls-to-action and your profile icon. Video file size: 4GB max Facebook Marketplace Facebook recommends that the ideal size for a shared link thumbnail is 1200 x 628px, as this will best serve high resolution viewing across devices. - Conclusion These ads appear in those video feeds. Minimum aspect ratio: 191 by 100, Recommended size: 1,200 by 628 pixels Solutions. Facebook Feed Big brands with large budgets, ... BTW: Discover how to create ads that convert in our Complete Guide to Facebook Ad Creatives and Copy. Normally, the free trial would be for 30 days, No risk, all reward. Facebook has by far the most users of any social platform. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). And that is why we created this article about every social media post and ad video dimension you need to know in 2020. Advantages: The 1200 x 628 pixel static image ad has been the standard for Facebook for quite some time. Users can swipe through the various slides of a carousel ad to see different items offered. It is still possible to earn money from Facebook. Recommended size: 1,200 by 628 pixels Video file size: 4GB max You must do it properly, designing your ads to the optimal sizes and meeting all of Facebook’s specifications. This guide to Facebook ad sizes is updated for 2020 and includes all the new specs, dimensions, and file formats for every type of ad. Yet that doesn’t mean that people are abandoning Facebook in droves. Help people discover your brand across Facebook products. Facebook Right Column Video and audio will automatically play when you scroll past them in the app. - Why Facebook ads? If you include a link, it crops to 1.91:1, however, so make … Finally, place your order, and Facebook bids for your ad spots behind the scenes. Facebook Stories can use a mixture of still images and short videos, and these ads can do the same. Find out how to reach the right customers, lower your cost-per-click, and more. Listing your product to sell in the Facebook Marketplace is not considered to be an ad. Follow these steps to make your ad: See the ad specifications for the Facebook Feed Image ad format, Traffic ad objective. Minimum height: 133 pixels Maximum video length: 240 minutes. (from those covered in this article). Video file size: 4GB max With the increase in mobile usage, there is now less demand for the desktop-only Facebook Right Column ads. When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first. Facebook offers a tool to ensure that you don’t have too much text in your image. Zachary Wyka. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link), Recommended to upload the highest-resolution source video possible, Recommended aspect ratio is 16:9 (but can be between 9:16 to 16:9 (depending on the aspect of the main video), Video captions and sound: optional but recommended (it makes sense to match these with the main video), Recommended aspect ratio is between 9:16 and 16:9, Recommended image size: 1080 x 1920 (but keep your text within 1080 x 1420), Recommended aspect ratio is between 1.91 to 9:16, Leave 250 pixels at the top and bottom free from text and logos, Image ratio: 1:1 for square, 9:16 for landscape, Recommended video length: less than 2 minutes, Top 26 Facebook Ad Agencies in the World Today [Updated], Incredible Facebook Ad Examples That Actually Work, How to use Facebook Ad Library to Beat Your Competition, How to Develop a Unique Brand Identity in 2021, How to Create Video Sales Letters That Convert. Facebook Marketplace is where people can buy and sell things – just like eBay or Craigslist. Facebook image ad specs for Facebook feed, Traffic ad objective | Facebook Ads Guide. Recommended: Highest resolution available People go to Facebook Marketplace with the intention of buying, so they are more likely to take notice of your ad than probably anywhere else on Facebook. In this guide, we will talk about Facebook advertising. The formal sizes and specifications for Facebook Feed Image ads are: Video has grown in popularity over the last few years, so unsurprisingly there has been a large increase in Facebook feed video ads. Effectively, Facebook Feed Video Ads are the same as Facebook Feed Image Ads, but they use a video in place of a still image. With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers? When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. By business type. You can also create a Facebook page to help market your products. Facebook carousel ads have a recommended image resolution of 1,080 x 1,080 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Messenger Inbox ads. Unless you work in a business with a marketing budget of that size, leave the Brand Awareness option alone. No maximum size restrictions, Image ratio: 9:16 to 16:9 (no link involved), 1.9:1 to 1:1 (if there is a link), Image file types: .jpg or .png (Note: animated GIFS should be uploaded as a video ad), Text: 125 characters (if there is no link), Headline: 25 characters (any more will appear truncated). Minimum number of cards: 2 Make sure you follow the sizes and specifications that we have listed in this article. Recommended video ratio: 16:9 (but supports from 9:16) © 2021 Hootsuite Inc. All Rights Reserved. Facebook Carousel One out of every five digital ad dollars is spent on Facebook. Facebook Ads offer a ton of advantages for your photography business. The formal sizes and specifications for Facebook Marketplace image ads are: The formal sizes and specifications for Facebook Marketplace video ads are: A relatively new opportunity on Facebook, now open to all publishers, is to create Instant Articles. Carousel ads are among the most efficient types of ads for driving conversions, with 30% to 50% lower cost-per-conversion than single-image link ads. The formal sizes and specifications for Facebook Stories Ads images are: Recommended image size: 1080 x 1920 (but keep your text within 1080 x 1420) Image ratio: 1.91 to 9:16; Images no more than 20% text; Image file types: .jpg or .png ; The formal sizes and specifications for Facebook Stories Ads videos are: Facebook ads involve you bidding against others for the right to position your ads in the Facebook feeds of your target audience. So your cost per conversion increases beyond $10 to $11, $12, $13 and so on. Minimum height: 249 pixels Minimum video length: 1 second Timing You set your budget before picking an advertising format. Maximum image file size: 30MB Facebook ad formatting can be even more complex than organic posts, so for more guidelines, check out our complete guide to every Facebook ad size! Recommended resolution: 1,080 by 1,080 pixels As a rule, all image ads on Facebook should be created and uploaded at the recommended image size (1200 x 628 pixels), and they must be saved in JPG or PNG file format. By this point, people are settled into their video and are unlikely to stop watching simply because of an ad. Facebook may be losing its glamour, partly because of the Cambridge Analytica Scandal, followed by the Christchurch Terrorism live-streaming.