Create an Ad. The study begins by exploring the rise of multi-platform use. “Really Happy”. Daniel Wellington became a top brand thanks to its unique marketing strategy that centered around giving out free watches to thousands of influencers so they could share the brand’s sensational story and quality products with Instagram users around the world. Walmart simultaneously raised funds for Feeding America and boosted positive brand sentiment by partnering with influencers across Instagram and Snapchat. Create an Ad. The Results Instagram Platform Case Study Flick. 34. Triumph Building Group created an Instagram account in December of 2016 but never used it. … Solutions. In every city, live people and all these people have stories to tell. Philadelphia used very creative pictures to capture the hearts of foodies everywhere. However now they would compare the engagement between the photos and whichever photo received the most attention would be used for their main ad campaign. In a single month, Target executed 4 major influencer marketing campaigns to promote a diverse range of newly released products. The pictures helped show what you could do with the Philadelphia cream cheese to help those party planners. CPG brands Chobani, Special K, and Quaker reached millions, raised brand awareness, and drove sales through three unique Instagram influencer marketing campaigns. To promote their new collection, known as the lip crayon line, Burt’s Bees looked to Instagram Ads. The popular mobile game Bejeweled recruited high-reach Instagrammers to participate in their branded hashtag #shinyplace campaign by sharing photos of their enlightening experiences playing the gem-matching puzzle game. Burt’s Bees is a great example of small dollar physical products benefiting from Instagram Ads. Burger King, McDonald’s, and Subway each partnered with Instagram influencers to showcase specific menu offerings and increase overall brand awareness. 4 Data-Driven Digital Marketing Tactics to Embrace in 2021, Marketing On average, 61% of giveaway participants unfollowed sponsors’ accounts within 2 weeks of the giveaway result announcement. Inspiration. How Top Social Influencers Help Airlines Soar. Buffer. Hello! Inspired by a desk fan in the hot summer days. While FOMO did not affect the amount of posts on a user’s account, people with high FOMO showed greater Instagram activity such as following more people on Instagram. Lisa Yang. This article will focus on one particular Instagram filter case study: The Three NeverSea Instagram Filters. See how the sportswear company grew their social presence while generating ROI in this Instagram case study. What is surprising is the fact that only 23% of brands use it. With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers. I mean it’s just a place to post selfies, food pics, your OOTD, and baby pics… Right? Let's collaborate on influencer marketing and social media stories. Education and Resources. Amazon’s marketing strategy incorporated influencer marketing to promote its highly diversified services and products, including Audible, Amazon Fresh, and more. Initially the ads were only available to large companies. I was working on a case study on Instagram, The case study was about connecting the Brands and Influencers on Instagram. Instagram is currently the rising Phoenix of social media. Instagram Case Study. Marketing Utilise user-generated content and create ways of rewarding people for … Brands such as Red Bull, Reef, and Alex and Ani capitalized on the social trend surrounding the Bonnaroo Music Festival by collaborating with social media stars to create brand-sponsored content while at the event. The beautiful and Instagrammable nature of Hawaii’s landscape is the focus of the state’s successful #LetHawaiiHappen Instagram marketing campaign. Adidas generated excitement for Adidas Neo, its new division of youth-targeted products, by creating an Instagram campaign completely ran by social media users and influencers called #MyNeoShoot. Lastly we have this classic American retailer. Want to drive ROI and high engagement with top Instagram influencers? There is a lot of business happening offline through third party vendors to manage campaigns. Instagram is a visual, visceral media. Yoga International offers more than 2,000 yoga classes online for people of all levels, from beginners to teachers. Iconic fashion brand Chanel helped build its report with top Instagram influencers by inviting them to share branded content from the company’s extravagant production facilities in the South of France. This was a snapshot that was condensed to fit into the Reddit post. Next, they tested their ad images by running a few low dollar campaigns posting like they normally would. A total of 212 active Instagram users in Korea completed an online survey. All rights reserved. Graphic Design. Pass along your details so we can collaborate for future campaigns. First, they took their existing email list and created a lookalike audience from it. We analyzed 100 fashion influencer accounts for this case study. Read case studies about Instagram Feed. Instagram marketing can be a tough nut to crack. Education and Resources. Target partnered with Instagram influencers to promote the launch of its “Cat & Jack” children’s clothing line, and impressively reached nearly 3 million consumers. For their ad campaign Levi’s reached 7.4 million people in the U.S and they saw a 24pt lift in ad recall. Why would anyone want to use Instagram to sell products or services? However now they would compare the engagement between the photos and whichever photo received the most attention would be used for their main ad campaign. Sign in. Support. Follow. Discover how alcohol brand Stella Artois leveraged celebrity, event, cause, and influencer marketing to rocket brand awareness over Oscars weekend. 45.5k Followers, 197 Following, 311 Posts - See Instagram photos and videos from Karimoku Case Study (@karimokucasestudy) Often, brands share case studies on their websites to: 1. American Express leveraged the following of top Instagram influencers to promote its Platinum card to consumers worldwide and place its brand in the context of exclusive experiences and events. Burt’s saw a 5pt lift in product awareness and a 16pt lift in ad recall. Director @ Risley Theater . chevron-downchevron-down. The Results The study begins by exploring the rise of multi-platform use. But are Instagram ads a wise investment? However, recently the ability to run ads on Instagram has been opened up to everyone. Learn how Microsoft and National Geographic capitalized on International Women’s Day to foster positive brand sentiment and encourage girls to pursue careers in STEM by partnering with world-renowned adventure photographers on Instagram. Get the latest insights, trends and best practices from today's leading industry voices. After selecting their winning ad they scaled up the ad spend and added a strong call to action on their ads. SuccessHub. Philadelphia was one of the first companies or brands in Australia to use the Instagram advertising. This Instagram case study started by researching and analyzing how Instagram users interact with their newsfeed. Instagram redesign — a case study. Pretty much anyone who can drive has heard of Mercedes-Benz. Sign in. In the first 9 days their ads featured people wearing the iconic clothing while sharing a beautiful moment outdoors. I love this blog and I bet you will too. Instagram Case Study . Bloom & Wild are a luminous example of how you can grow… At this case study, I … Respond to everything. … Apply referencing and paraphrasing**. How to build an active audience. Airbnb created sponsored content with Lady Gaga, Justin Bieber, Kim Kardashian, and other top celebrities to achieve immense brand exposure on Instagram. Cite our paper directly with correct references. + Mediaocean's Promise and Perils of Paid Social, + Open Influence's The State of Small Business Influencer Marketing 2021, + CreatorIQ Influencer Buying Guide for 2021, + Meltwater and SMW's Marketing Reinvented 2021: Brand + Agency Editions. Compare how two top watch brands, Timex & MVMT, reached an audience of over 5 million on Instagram in a single week. The purpose of this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. Sonic capitalized on Instagram’s high level of engagement and the popularity of the platform’s food-related content by releasing a new line of milkshakes designed specifically for the photo-sharing app. Social media influencers have transformed the fashion industry, and Maybelline has adapted seamlessly to the changing landscape by partnering with influencers during New York Fashion Week. They knew they could find a booming beauty environment on Instagram and looked to seize the growing attention of their market by showing off their products in a original, natural way. The case of Bloom & Wild shows that even small investments can give great results; in terms of engagement but especially in sales. They simply created a small, but engaged following on Instagram. Our seasoned business, internet blogging, and social media Instagram Case Study 2019 writers are true professionals with vast experience at turning words into action. While FOMO did not affect the amount of posts on a user’s account, people with high FOMO showed greater Instagram activity such as following more people on Instagram. Looks like cream cheese is used for more than just bagels! Learn how “fast-fashion” clothing retailer Zara proliferated by evolving its Instagram account to become a veritable lookbook for the latest Zara fashion lines and trends. This case … chevron-downchevron-down. I found the study really awesome, it helped me a lot…I was too lost when deciding about contents to poost, ways to do it, how to reach better my followers etc. Instagram Redesign Case Study is one of my UX portfolio projects. Airbnb’s Celebrity-Focused Instagram Marketing Strategy, How Top Social Influencers Help Airlines Soar, How Red Bull, Reef, and Alex & Ani Marketed At Bonnaroo, Amazon’s Marketing Strategy With Social Media Influencers, #AmexAmbassadors On Instagram Are The New Faces Of American Express, Major Brands Capitalize On Coachella 2016 As A Unique Influencer Marketing Opportunity, Top Alcohol Brands Reach Consumers Everywhere Through Social Media Influencers, Mobile Gaming App Bejeweled Partners With Instagrammers To Attract New Users, Coachella 2017: Branded Experiences, Social Media Stars, & More, Popular Fast Food Brands Leverage Instagram Influencers To Boost Brand Awareness, How Chanel Outpaces Competitors With Instagram Marketing, Chloé Celebrates Valentine’s Day With Fashion Influencers, Special K, Quaker, & Chobani Leverage Social Media Influencers To Market Breakfast, Inside Daniel Wellington’s Inimitable Instagram Marketing Strategy, Top Skincare Brands Partner With Instagram Influencers To Drive Results, How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017, H&M’s Holiday Clothing Line Campaign With Celebrity Influencers, Hawaii’s #LetHawaiiHappen Tourism Campaign Showcases Its Stunning Islands, LG’s Instagram Influencer Campaign Garnered Over 1 Million Likes, Maybelline’s New York Fashion Week Influencer Campaign, How Microsoft And National Geographic Got 3.5M Instagram Likes On International Women’s Day, MVMT & Timex Implement Uniquely Different Influencer Marketing Strategies, Nordstrom Advertises Its Anniversary Sale Using Cross-Social Marketing With Top Influencers, Old Spice’s Instagram Dream Runner Campaign, Sonic’s Instagrammable Square Shakes Entice Consumers & Boost Brand Awareness, Stella Artois’ Influencer Marketing Oscars Campaign, Subaru’s #MeetAnOwner Instagram & YouTube Marketing Campaign, Target Promotes Body Positivity & More On Instagram, Target’s “Cat & Jack” Influencer Campaign Reached 2.6 Consumers In 2 Weeks, Tinder Swipes Right On Influencer Marketing, Walmart Uses Cause Marketing & Instagram Influencers To Raise Brand Awareness, How Zara Became One Of The Best Brands On Instagram, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. Here’s an awesome Instagram algorithm case study done by the Identité […] Reply. Below is a step by step case study on how we ranked a non-technical person’s Instagram account into the top posts. Solutions Platforms and Products. Write the paper yourself using our sample as a mockup*. Get Started. Philadelphia saw an 8pt lift in message association, an 8pt lift in purchase intent and most notably they saw a 41% sales uplift. Finding accounts users actually care about. The mobile dating app Tinder partnered with some of Instagram’s most hilarious meme accounts to promote the launch of its new Reactions feature. Go Rattle The Stars – 50,000 Followers In 5 Months. Instagram Niche Case Study 2019: Fashion Accounts Analysis. Linh Hoang. Brands should do it, too! They emphasized for their marketing campaign that users would see the image twice on average, and the picture would be put in the user’s feed only once. The well known car company was launching the GLA, which was their first compact SUV. Case Study: Instagram. Get case studies from small businesses to large enterprise. See how airline companies British Airways, Alaska … Discover how ProductLead helped electrify the 2019 NeverSea crowds prior and during the summer music festival and how the NeverSea Instagram profile turbocharged in the space of 7 days! The study, “ Fear of Missing Out and Personality as Predictors of Social Networking Sites Usage: The Instagram Case ”, was authored by Kelly Moore and Georgiana Craciun. I study Telecommunications so I don’t know what Digital Marketing is. *only Instagram Case Study Asos with proper referencing. First, they decided they would create engaging ads on both Instagram and Facebook for their followers and those that would see the ads. Choosing the right influencer for a one-off influencer campaign is a detail-oriented task based on plenty of make or break variables. Their goals were to target the 25-40 year old females that were prone to throw a casual get together party. Ranging from influencers with just a few thousand followers to brand ambassadors with several millions of followers. When you’re trying to Netflix & Chill, buffering is the last thing you want. Instagram Case Study. To boost the launch of its latest smartphone, LG partnered with Instagram’s best photography influencers to showcase the phone’s technical features and capabilities. It has become one of the top engaging social media platforms for businesses. The 33 Best Instagram Case Studies From The World’s Best Brands. L’Oreal, Revlon, and Garnier partnered with top beauty influencers leading up to and during Beautycon LA 2017, and leveraged the iconic convention to market to beauty enthusiasts. Nordstrom partnered with top fashion Instagrammers, bloggers, and YouTubers to promote its Anniversary sale and drive sales. Facebook Instagram Messenger WhatsApp Workplace Oculus Audience ... Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics. The study will also evaluate and compare major social channels in terms of consumer and brand preferences. After s… You don’t need bottomless pockets to get results on Instagram. This is an entry in a series of Product Design Exercises. I was working on a case study on Instagram, The case study was about connecting the Brands and Influencers on Instagram. Below is a step by step case study on how we ranked a non-technical person’s Instagram account into the top posts. This online business specializes in delivering personalized and hand-picked flowers … September 30, 2019 September 17, 2019 by Sociablesquare. Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial! They didn’t have the money that a large corporation would. If you want to read the entire case study and see images and video you can check it out on the link below. Support. Inspiration. But at the present time, I’m now a full-time affiliate marketer with 2 years of experience battling with Clickbank through source of huge free traffic from Instagram. This is a great example of how a small business can be successful on Instagram. Instagram growth Case study, Instagram Success, Instagram Business model. First, they targeted females between 18 & 24 in the United States. Ethan Sigmon, This article was originally published on social insight. ... For this exerci s e, I chose to redesign Instagram. Discover how Innovative companies like American Express, Revolve, and Live Lokai leveraged the reach of top social influencers at the Coachella Music Festival to expand brand awareness and boost user engagement. The Top 20 Instagram Micro-Influencers That Have Yet To Be Discovered, Triller Influencer Marketing Case Study: Pepsi's Social Media Music Competition, Instagram Reels Case Study: Celebrities Join T.J.Maxx & Marshalls To #CarolForACause. Click the button to get in touch. Their goal was to expand awareness and increase ad recall within the beauty community. To illustrate how today’s biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we’ve compiled a list of over 30 Instagram case studies, including each campaign’s creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative. It’s a popular app used by millions of people with a strong visual identity that allowed me to focus on product development. Bloom & Wild used the Power Editor feature to create their Instagram ads. But when you want … Sep 17, ... Instagram’s UI and UX are well thought out and the designers behind the app have really studied the …