cveith@rubiconproject.com. The rebranding marks the final stage of the two company’s integration. Founded in 2007, Rubicon Project is one of the world’s largest sell-side advertising platforms. View source version on businesswire.com: https://www.businesswire.com/news/home/20200401005185/en/, Investor Relations: Together, we’re the largest independent sell-side platform for every channel and format, including CTV. Rubicon Project (NASDAQ: RUBI), the largest independent sell-side advertising platform, today announced that Mark Zagorski, President and Chief Operating Officer, will resign at the end of June to pursue a new opportunity. Publishers use its technology to monetize their content across all screens and formats-including desktop, mobile, audio and CTV. 1, 2020-- Follow us moving forward at Magnite and Magnite… Telaria (NYSE:TLRA) powers the future of TV advertising with proprietary, programmatic software that optimizes ad yield for leading video publishers across desktop, mobile and CTV. Rubicon Project and Telaria qualify all of their forward-looking statements by these cautionary statements. Given these uncertainties, investors should not place undue reliance on these forward-looking statements. Rubicon Project is now called Magnite. © Copyright 2021 Magnite, Inc. All rights reserved. Rubicon Project is now known as Magnite. Magnite Website Privacy Policy | Ad Choices & Opt-Out, Rubicon Project and Telaria Complete Merger Following Stockholder Approvals, https://www.businesswire.com/news/home/20200401005185/en/. In addition, the world's leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. As linear TV continues to succumb to accelerated cord-cutting and TV ad dollars shift to digital, CTV is increasingly becoming the 'go to' for consumers and advertisers. Magnite, the independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Rubicon Project is the world’s largest independent sell-side advertising platform, following its merger with CTV leader Telaria in April 2020. [email protected]. the Rubicon Project, the digital advertising infrastructure company, is on a mission to automate buying and selling for the global online advertising industry. For up-to-date information, please see the Magnite profile. Post merger completion in April, our customer engagement, product development and organizational integration has gone extremely well. The remaining 454,646 restricted stock units vest with respect to one-half of the awards on April 1, 2021 and with respect to the other half on April 1, 2022. At Magnite, we cultivate an environment of continuous growth and collaboration. The Rubicon Project and Telaria brands are no more. In addition, the combined company will be an essential omnichannel partner for buyers across formats, screens and geographies. Michael Barrett will re-assume the President role with general responsibility for the management and control of the operations of the Corporation. “Thanks to Mark’s leadership, we have a superb CTV operational team that will ensure we continue our leading position in the CTV market. We also have strong industry experience at the Board level, particularly with Doug Knopper, Co-Founder of Freewheel, and Paul Caine, our Chairman and former interim-CEO and Executive Chairman of Telaria. Here you will find product documentation, developer resources, and platform information, all easily accessible via your Rubicon Project platform login. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Rubicon Project | 26,108 followers on LinkedIn. Magnite Builds on Its Connected-TV Momentum With a $1.17 Billion Acquisition Nicholas Rossolillo | Feb 10, 2021 The company is doubling down on … The company provides a technology solution to automate the purchase and sale of digital advertising inventory. Rubicon Project has rebranded as Magnite, as the sell-side ad-tech company aims to convince investors that it is more than the sum of its parts after its merger with Telaria. Rubicon Project is a publicly traded company (NASDAQ:RUBI) headquartered in Los Angeles, California with global offices across North America, EMEA, LATAM and APAC. To the Rubicon Project Resource Center. Introduction to Magnite. Our work impacts what millions of people read, watch, and buy, and we’re looking for people to help us tackle that responsibility with creativity and focus. Founded in 2007, Rubicon Project is one of the world’s largest sell-side advertising platforms. Enhanced Profile . Magnite is a recent company that arises from the merger of 2 previous companies: Telaria and Rubicon Project. The foregoing review of important factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included herein and elsewhere, including the risk factors included in Rubicon Project’s and Telaria’s most recent reports on Form 10-K, Form 10-Q, Form 8‑K and other documents on file with the SEC. Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he … Telaria’s clients include the most innovative video content publishers across the globe such as Hulu, SlingTV, PlutoTV, TubiTV, Singtel, Australia’s Nine Entertainment Co, Network 10 and Seven West Media, and Brazil’s Globo. 18, 2020-- ”Magnite represents the next evolution of the programmatic marketplace for the open internet. These forward-looking statements represent estimates and assumptions only as of the date made. It is a rebranding that involved hundreds of staff from the companies operating under lockdown. > Rubicon Project and Telaria unite under Magnite brand to boost global scale Staff Writers 2020-07-01 Magnite debuts today on the Nasdaq, following the merger between Rubicon Project and Telaria in April 2020 to create what the companies claim is the largest independent sell-side advertising platform. These statements are not guarantees of future performance; they reflect Rubicon Project’s and Telaria’s current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements. Magnite will offer a single platform for transacting CTV, desktop display, video, audio, and mobile inventory across all geographies and auction types. The combined company will launch with a new name in the coming months and in the interim, will continue to trade on the New York Stock Exchange under the ticker symbol RUBI. The restricted stock units were issued as employment inducement awards in accordance with Section 303A.08 of the NYSE Listed Company Manual, which requires disclosure of the awards via this press release. New York, N.Y., January 8, 2021. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. The two completed their merger in April, having announced the deal last December, and have been trading under the Rubicon Project brand since then. Nick Kormeluk949-500-0003 Magnite unifies Rubicon Project… Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. Rubicon Project president and CEO Michael Barrett has become chief executive and president of Magnite. Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Description: Magnite Inc is an independent sell-side advertising platform that combines Rubicon Project's programmatic expertise with Telaria's leadership in CTV. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. It is a company in the online advertising sector, in particular programmatic marketing (14), more particularly in the area of Supply-side Platform (SSP). At Magnite, we believe that collaboration is the path to a thriving ecosystem that works for everyone,” said Michael Barrett, president and CEO of Magnite and the former CEO of Rubicon Project. The company’s omnichannel advertising platform enables … | Founded in 2007, Rubicon Project was a technology company that pioneered the automation of digital advertising. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Charlstie VeithGlobal Head of Communications The company formed following a merger between Rubicon Project and Telaria in 2020. MGNI: Get the latest Magnite stock price and detailed information including MGNI news, historical charts and realtime prices. Together, Rubicon Project and Telaria will enable thousands of publishers to connect with thousands of buyers and brands, creating a global, independent alternative to walled gardens in the ecosystem. Under the terms of the merger agreement, each share of Telaria common stock issued and outstanding on the date of closing (April 1, 2020) will be converted into 1.082 shares of Rubicon Project (NYSE:RUBI) common stock (and, if applicable, cash in lieu of fractional shares). Rubicon Project and Telaria have rebranded as independent sell-side advertising platform Magnite following the merger between the two adtech companies in April. Explore the many benefits of having a premium branded profile on Glassdoor, like increased influence and advanced analytics. And the acquisition of SpotX will add SpotX’s programmatic tools for trading video and CTV, as well as a host of new sell-side partners. Charlstie Veith516-300-3569 Just two months after merging, programmatic ad platform Rubicon Project and video management platform Telaria are taking on a new name, Magnite. In addition, the world's leading agencies and brands trust Rubicon Project’s platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Telaria is headquartered in New York City and supports its global client base out of 13 offices worldwide across North America, EMEA, LATAM and APAC. Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020. Forward-looking statements may include, but are not limited to, statements concerning the anticipated benefits of the merger and our ability to capture CTV growth as a combined company. Investors should read this document with the understanding that the combined company’s actual future results may be materially different from what Rubicon Project and Telaria expect. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. This press release may contain forward-looking statements, including statements based upon or relating to Rubicon Project’s and Telaria’s expectations, assumptions, estimates, and projections. To learn more about the combined company’s strategy, please see CEO Michael Barrett’sblog post. Michael Barrett is Chief Executive Officer of the combined company, Mark Zagorski is President & Chief Operating Officer, Tom Kershaw is Chief Technology Officer, David Day is Chief Financial Officer, Erik Hovanec is Chief Strategy Officer, Joe Prusz is Chief Revenue Officer, Adam Soroca is Global Head of Buyer Team, David Hertog is Chief Marketing Officer, Tiffany Francis is Chief People Officer, Aaron Saltz is General Counsel & Corporate Secretary, Eve Filip is General Counsel, Commercial & Privacy and Katie Evans is General Manager of CTV. Magnite is the world's largest independent sell-side advertising platform that combines Rubicon Project's programmatic expertise with Telaria's leadership in CTV. These risks include, but are not limited to: challenges, disruptions and costs of closing, integrating and achieving anticipated synergies, or that such synergies will take longer to realize than expected; risks that the merger and other transactions contemplated by the merger agreement disrupt current plans and operations that may harm the parties’ businesses; the amount of any costs, fees, expenses, impairments and charges related to the merger; uncertainty as to the effects of the merger on the parties’ respective financial performance; uncertainty as to the long-term value of combined company’s common stock; the business, economic and political conditions in the markets in which Rubicon Project and Telaria operate; the effect of the coronavirus pandemic on the workforce, operations, financial results and cash flows of the combined company; the combined company’s ability to continue to grow and to manage its growth effectively; the combined company’s ability to develop innovative new technologies and remain market leaders; the effect on the advertising market and Rubicon Project’s and Telaria’s businesses from difficult economic conditions or uncertainty, including with respect to a pandemic or other global phenomenon; the freedom of buyers and sellers to direct their spending and inventory to competing sources of inventory and demand; the combined company’s ability to adapt effectively to shifts in digital advertising; the effects, including loss of market share, of increased competition in Rubicon Project’s and Telaria’s markets and increasing concentration of advertising spending, including mobile spending, in a small number of very large competitors; the effects of consolidation in the ad tech industry; the concentration of CTV advertising spend among a small number of large publishers; acts of competitors and other third parties that can adversely affect the combined company’s business; the combined company’s ability to differentiate its offerings and compete effectively in a market trending increasingly toward commodification, transparency, and disintermediation; potential adverse effects of malicious activity such as fraudulent inventory and malware; costs associated with defending intellectual property infringement and other claims; the combined company’s ability to attract and retain qualified employees and key personnel; and the combined company’s ability to comply with, and the effect on their businesses of, evolving legal standards and regulations, particularly concerning data protection and consumer privacy and evolving labor standards. Additionally, Magnite CEO Michael Barrett will assume Zagorski's responsibilities, and his track record at The Rubicon Project suggests he's up for the task. About Rubicon Project Rubicon Project is the world’s largest independent sell-side advertising platform, following its merger with CTV leader Telaria in April 2020. Unless required by federal securities laws, Rubicon Project and Telaria assume no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated, to reflect circumstances or events that occur after the statements are made. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of … Magnite, formed earlier this year out of a merger between Rubicon Project and Telaria, has been positioning itself as a CTV specialist from the off. Rubicon Project and Telaria are now Magnite. 949-500-0003 About Rubicon Project Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. Magnite unifies Rubicon Project’s scaled programmatic exchange and Telaria’s connected TV ad tech business to connect publishers with buyers and brands. Try Enhanced Profile Free for a Month. LOS ANGELES--(BUSINESS WIRE)--Jun. © Copyright 2021 Magnite, Inc. All rights reserved. “Going to market as the world’s largest independent omnichannel sell-side platform with robust CTV capabilities puts us in a great position to help publishers monetize across all auction types and help buyers safely and efficiently meet their campaign goals.”. Rosen Law Firm, a global investor rights law firm, announces an investigation of potential securities claims on behalf of shareholders of Magnite, Inc. (NASDAQ: MGNI) f/k/a Telaria, Inc. (NYSE: TLRA) and/or Rubicon Project (NYSE: RUBI) resulting from allegations that Magnite may have issued materially misleading business information to the investing public. Magnite Website Privacy Policy | Ad Choices & Opt-Out, Rubicon Project Announces Departure of President, https://www.businesswire.com/news/home/20200618005248/en/. [email protected], Investor Relations “We are very pleased to begin this new chapter for the combined company,” said Michael Barrett, CEO of Rubicon Project. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California. The company provides global publishers with the technology and expertise to monetize their premium content and data across all screens and formats, including desktop, mobile, audio and CTV, in a transparent environment. “The teams couldn’t be more excited to be joined in a strong and scaled enterprise. Rubicon Project, a supply-side platform (SSP), has rebranded to ‘Magnite’ following its merger with fellow SSP Telaria. LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Apr. Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. 516-300-3569 View source version on businesswire.com: https://www.businesswire.com/news/home/20200618005248/en/, Media Relations Nick KormelukVice President, Investor Relations We have experienced positive month-over-month improvement in revenue across our business, most importantly in the area of CTV, as the economy begins to recover, and we look forward to providing details about our second quarter results during our upcoming earnings call in early August.”. 394,079 of the restricted stock units vest quarterly over four years, with approximately 25% vesting on May 15, 2021 and the remainder vesting on each August 15, November 15, February 15, and May 15 thereafter until fully vested. Magnite Inc. (formerly Rubicon Project) is an American online advertising technology firm based in Los Angeles, California. The Rubicon Project (NASDAQ: RUBI), following its merger with Telaria, is now "Magnite." In connection with the completion of the merger with Telaria, Rubicon Project granted 848,725 restricted stock units to six former Telaria employees who have become employees of the combined company. That follows a merger that wrapped on April 1 with the company electing to … “We thank Mark for the passion and commitment in developing the CTV business that is now a key strategic pillar for our company,” said Michael Barrett, CEO of Rubicon Project. nkormeluk@rubiconproject.com, Media Relations: The combined company has more than 600 employees across 15 countries. The combined company is very well positioned to address the demands of marketers seeking a true programmatic omnichannel ad buying opportunity,” added President & COO, Mark Zagorski.