How to do Backend Keyword Research and Rank for Amazon FBA Private Label in 2019 - YouTube. Wer seine Amazon Backend-Keywords optimieren möchte, sollte dabei einige Regeln beachten. Often, sellers use free keyword tools on the internet like Google keyword planner, Keyword.io, etc to find keywords for Amazon product listings. So avoid using lower/upper case or singular/plural forms for better Amazon keyword indexing, You should not use keywords that already appear as a subject, description, or title for your listing, Avoid subjective language like “Best Seller”, or anything close to it. Private Label Keep in mind that one of Amazon’s ranking factor is the conversion rate of a listing. Backend keywords are keywords that your audience does not see. Amazon Marketing How to optimize Amazon Backend Keywords: Dos & Don’ts. This allows you to fill in the listings with all the relevant keywords without excessively filling up your listings. It’s ok to “copy paste” keywords from competitors and use them, 1. Note: Though there are Amazon index checker tools available online, we have yet to test any of them. by Guest Post • Sep 25, 2017 Amazon recently confirmed Seller Central backend keywords are now limited to 250 characters in total for the Amazon US and Amazon EU marketplaces. Amazon Sponsored Products Now if half of the keywords you used on a keyword string is not showing up on search, then that translates to several keywords that your listing isn’t showing up for, lowering your chances of getting a conversion. What are backend Amazon keywords? Identifying the right set of Amazon Backend Keywords for your Amazon product is not a very difficult task but it can be a little tricky. 0 characters. You should understand that some alphanumeric characters or symbols vary in terms of how much character space they use. Top 5 Problems Encountered by Newbie Amazon Sellers, How to Rank Your Products for Amazon A10 Algorithm 2020, What is Geo Ranking on Amazon – Tips to Rank Higher on Amazon, Top Websites for Amazon sellers to Find Private Label Product Ideas. They are hidden search words which can be included to the listing to improve its visibility. As always, have a great day and see you next time! It provides Amazon with additional information about a listing, and is used by the platform as another factor as to which search result said listing will rank….or not. Amazon’s keyword tools can help you gather keywords and boost your sales. Just like any serious online business person, you have to do an extensive keyword research. Commentary If you’re ranking for a specific keyword/phrase and sales are doing good, then there’s no need to update your keywords. It’s better to cram everything in the first field. And when it comes to search engines, using the right keywords plays a crucial role on how pages (in this case, listings) gain visibility to its target audience. Amazon offers backend keywords to help businesses reach more relevant traffic. Some of you might say that that’s a bit limited. There are many free and paid Amazon backend keywords extractor tools available online that can help you determine what keyword/phrase best suits your listing. I know that many Amazon sellers have years of real world retail success under their belts. The only way to get your backend keywords indexed by Amazon is you followed the rules set by the platform. Thus, we really couldn’t recommend any for the time being. 0 bytes without comma & spaces. Why are there 5 fields? A word of caution: Abusing the use of your backend keyword section by spamming it with keywords unrelated to the listing will do more harm than good. Anything more than that won’t get indexed by Amazon. For... Intended Use. Second, since it will see those 5 fields as just one string, it will possibly treat any character past 250 as null, and won’t index it. May 2020 May 16th, 2020 No Comments. Find & remove duplicate keywords; Bytes & letter counter; Quickly copy and paste the Amazon ready backend keywords to your seller central; 0 characters. Other sellers add as many keywords as they can per field E.g. The first key importance of backend keywords, and one that I have mentioned earlier, is that they function like HTML tags. These keywords are placed on the “back-end” in your Amazon product listing section, meaning that they are not visible to a prospect or a shopper viewing your Amazon product listing. On Amazon, relevant keywords can be used in the title, in the bullet points, in the product description and as so-called backend keywords. How to do Backend Keyword Research and Rank for Amazon FBA Private Label in 2019. It did work in terms of SEO, but served little when it came to providing a positive buyer experience. So in total, sellers can use up to 250 characters for their backend keywords. Amazon provides 5 lines where you can insert your backend keywords. Keywords/phrases like those are usually placed at the backend keyword section of a listing. Go to Keyword Research enter your product category. Picking Amazon search terms in 2020 Let’s see which keywords should actually go into the backend. Amazon allows sellers to provide a list of keywords on the backend to influence product discoverability. But don’t for a minute think that copy pasting them is a good idea. Keyword: Vans Required fields are marked *. Amazon Backend Keywords are hidden keywords that can be applied to a product listing in order to boost its ranking and discoverability. In this article, you will learn how to optimize your Amazon Backend Keywords to Organically Boost your Product Ranking on Amazon. But their influence in terms of helping a listing to rank organically is as important as with a listing that has a well formatted title and description section. Backend keywords are set in Seller Central, and don’t show visibly to buyers. First, you should check your keyword string 24 hours after you created it. USA, Email: [email protected] Amazon backend keywords are the phrases you add to your listing that remain invisible, behind the scenes. So just follow it for your own good. Amazon uses commas to separate the 5 fields where you put your keyword stings in. If you sell on Amazon, particularly if you sell your own brands, you’ve undoubtedly been affected by the most recent change in the indexing of your listings’ search terms (commonly referred to as “hidden” or “backend” keywords). All marketplaces supported! It’s practically easy. Well this part is a bit sketchy, and here’s the reason why. Amazon Backend Keywords Optimization is a cornerstone for your Success as an FBA Seller. 0 bytes without comma & spaces. It provides Amazon with additional information about a listing, and is used by the platform as another factor as to which search result said listing will rank….or not. remove duplicates. SellerLift – Amazon PPC Software Solution. I guess it is even safe to say that there are still many that doesn’t fully understand how it works, or even know that such an option exists. So my advice, get it right the first time. Latest Articles Rather, you are penalizing yourself for using them. This is an automated process and Amazon reserves the right not to use all supplied keywords … Amazon Listing Optimisation Do non-indexed keywords affect indexed backend keywords? I am aware that Amazon only indexes 250 characters but here is where I am confused. Field 1: Selfie stick Field 2: pole Field 3: gopro holder Etc. Last June 2017 though, rumors have started to circulate within top industry people that Amazon Backend Keywords limit has dropped that back to 250. He now happily calls SellerLift home, and is the person behind their blog content. Are You Ready To Meet SellerApp’s New Product Sourcing Tool? What are Amazon Backend Keywords? Johann is a Psychology major turned online writer and branding/marketing consultant since 2008. Lewes, Delaware 19958 Web: sellerlift.com. Amazon backend keywords are “hidden” keywords that should only be used at the backend section of your Amazon Seller Account. Should you delete non-indexed backend keywords? Amazon Backend Keywords are the hidden keywords that can help you boost your organic traffic and Amazon ratings for your products. Get a one-on-one demo, that’s quick and focused on your needs. And like I said earlier, each and every one of them needs to be relevant to its corresponding listing. Amazon backend keywords are far from people’s mind when they start selling on Amazon. Instead, you can keep them on the backend and still rank for them. The point of using Amazon backend keywords is to further enhance search visibility for your listing. We have 10+ years of copywriting & sales experience, and 4+ years of experience successfully launching Amazon Products. How to get the best Amazon backend keywords to use on a listing? To add hidden keywords to a product, you can do it on a per product basis in the Amazon Seller Central UI. This includes posting your listing on the wrong product category, inaccurate gender or using words out of context, Include statements that are time dependent like, Use misspelled products names regardless if they are highly competitive keywords, Include any variations in pluralization, capitalization, punctuation or spacing, Include words that are offensive or abusive. Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. Hey everyone, I am about to do a backend keywords for FBA listing. Just like Google, Amazon is also a search engine. In the event that your listing does not appear, it doesn’t mean that the entire string was not indexed. This is where you need backend keywords. This is the reason why the limit number varies per region’s marketplace, and is dependent on the type of language being used in the general area. Amazon Keyword Research Tools. Amazon How-To Also referred to as “meta tags”, these code snippets were extensively used by websites in the past in order to get better search visibility. Not to the point of being harmful, but yes. Amazon gives a detailed explanation of how-to and how not to use keywords for product pages in its Seller Central help pages.. On Amazon, relevant keywords can be used in the title, in the bullet points, in the product description and as so-called backend keywords.Backend keywords are keywords that are not visible to the customer on Amazon but are indexed by Amazon's search. Amazon Backend-Keywords optimieren: Welche Regeln solltest du dabei beachten? Anyway, what do you think of this article? The Ultimate Amazon Product Launch Checklist – 12 Steps to Success. Amazon backend keywords tool Find & remove duplicate keywords Bytes & letter counter Quickly copy and paste the Amazon ready backend keywords to your seller central Not all your competitor’s keywords is applicable to yours. And besides, Amazon itself says that you need to use “space” instead of commas. What’s the difference? Initially, Amazon only allowed users to use 50 characters for each line. Find keywords that can go into your backend search terms. Backend keywords are set in Seller Central, and don’t show visibly to buyers. But then again, remember that Amazon’s main purpose is to provide buyers with an awesome shopping experience. Amazon recently confirmed Seller Central backend keywords are now limited to 250 characters i n total for the Amazon US and Amazon EU marketplaces. So in a nutshell, reserve the 250 character limit for your BEST keywords, with the most relevant going first on each string. Amazon Hidden Keywords and Search Terms in Seller Central. By Karoline Jüttner 14. For example, the symbol for ¥ uses two bytes, while the ❤ symbol uses 3 bytes. Here are the different methods I’ve read about: Some sellers put 1 keyword in each of the 5 fields available. Ask anyone who does keyword optimization and he/she would say that you’re only giving the competition an advantage by not leveraging optimization options available to you. And it is wrong to assume that the first one is more powerful than the fifth line. What you should do: Go update your keyword strings now, especially if you are still using the old keyword limit of 1000. Meta tags and Amazon backend keywords serves that same purpose. Amazon Backend Keywords are the hidden keywords that can help you boost your organic traffic and Amazon ratings for your products. Now if you used a single keyword and it came out negative on search, then that means that the said keyword is completely irrelevant to your listing from Amazon’s point of view. This is a good tip especially to those middle level sellers, Your email address will not be published. 2. But with the advent of the internet and global trade, conventional marketing practices needs to be infused with technological knowledge. However, what you can do is to add these keywords to your backend keywords. In his spare time, and to remind himself that there is more to life than his computer monitor, he throws himself down steep country roads on his longboard, takes black and white photos, and produces lounge music for an independent music label. This will eventually have a negative effect on how your listing is perceived by Amazon’s search algorithm. Your customer-facing content and your algorithm-facing keywords must work synergistically to find your ideal shoppers. If you sell on Amazon, particularly if you sell your own brands, you’ve undoubtedly been affected by the most recent change in the indexing of your listings’ search terms (commonly referred to as “hidden” or “backend” keywords). Backend Keywords are quite far from people’s mind while they start selling on Amazon. 1. Amazon allows you to boost your ratings and traffic by using Amazon backend keywords that are related to your products. And that is to inform and confirm with Amazon’s search algorithm that a listing is indeed going after a specific keyword. Keyword: LOTR Amazon’s search engine picks up the keywords from your listing under all these portions to index it for your product listing. It includes useful tips about avoiding stop words such as a, also, an, and, any, are, as, at, be, because.. You will also find good advice about certain subjective words and temporary words that you shouldn’t include in your keywords. About, Amazon A+ Content This means that any keyword that exceeds the allowed backend keyword characters for your region’s marketplace will no longer be indexed by Amazon. So if it’s your first time to do keyword research, I suggest you go with a free version first until you dial the entire research process. Try it out with your own ASIN and be ready to get surprised! These are sometimes referred to as 'hidden keywords' or 'Amazon backend keywords.' Then go check the guide above to see if the new keywords you found falls under the category that the Amazon algorithm will most likely greenlight. This means backend keywords that exceed the limit prescribed by Amazon will no longer be indexed. If you are using a tool that shows you what your top competitors are using, good for you. Anyway, last August 28 2017, Amazon put an end to speculations by releasing the new Seller Central backend keywords limit. Amazon Enhanced Brand Content The terms we deem relevant may change over time as Amazon's machine-learning model continuously gathers data. Backend keywords are helpful for the Amazon algorithm to find other search matches for your products. I’ve read a lot of different things about how sellers structure their backend keywords on Amazon. It’s not complicated to do right? Amazon optimization At face value, one thinks of Amazon as a selling platform. 100% accurate keyword data pulled directly from Amazon. Google SEO Vs Amazon SEO – Decoding The Algorithms. Thank you in advance! This field has a limit of 250 bytes, “bytes, not characters”. Trademark Registration Backend Keywords explained one-by-one: Search Terms. It perfectly describes the product you’re selling right? Go to My products > Tracked Products > Product Keywords. And so Amazon offers its customers plenty of space to capture relevant keywords. You do this by copying the entire string and search it on the Amazon website. In your Amazon Seller Central account, you're able to fill out search terms for each product. These are different from the keywords you’d normally build into your human-readable product fields, as they are meant solely for the Amazon A10 algorithm. In the official Amazon statement, they refer to the limit as “bytes” rather than characters. There is no email notification that will tell you that Amazon has indexed your backend keywords. This might not seem like it's the big deal, but perhaps you will get 1%-3% more traffic over time, which means 1%-3% more sales. When you publish a book on Amazon KDP, you need to add seven keywords. But what about other keywords/phrases like “hammock for fat (or overweight) people”? Amazon determines the relevancy of search terms using a machine learning model. You input them in a special section (that only you can see) when you log in to Seller Central but they still count towards your product indexing. Amazon PPC The “Search Term” section is not an important field, The optimization importance order looks like this: Title＞ Bullet Point＞ Search Term＞ Description. It is recommended to update your keywords ONLY IF you are absolutely certain that you need to. Compile the best keywords, run them through a keyword research tool, and only use the best ones. Implementing Foreign Keywords in Your Amazon Backend. Yes, there is no other way around it. And yes, I too see it that way. Go back to your keyword tool of choice and find other keywords that are related to your listing. These keywords appear only on the "back end" of your Amazon product listing, which means that they won't be visible to the shopper or the person viewing the product on the platform. Amazon ASIN – What does it mean for your business? A … The 5 fields are there for you to maximize your keyword stings. After 24 hours, check to see if the keyword strings were indexed. Those that dont appear are the keywords that were either blocked, or ones that Amazon believes are not associated with your listing. These are keywords that appear at the “back end” of your listing, meaning your audience will never see these keywords on your page, but your page will still rank for them. You then insert that keyword to your backend keyword string, making sure that the readability of the entire line makes sense. First and foremost, these keywords provide Amazon with additional information to ensure that your products are as discoverable as possible. The second factor deals with the aesthetics of a listing. They’ll help you target audiences in each marketplace so you don’t lose out on any sales. So with Amazon including titles and description sections as ranking factors, the backend keywords section offers a way for sellers to submit, for a lack of a better word, keywords that are aesthetically less pleasing. All marketplaces supported! I don’t think so. And true, those two things are indeed important ranking factors in the eyes of Amazon. Copyright ©2020 SellerLift Inc. All rights reserved.Amazon, the Amazon logo, Fulfillment by Amazon, FBA, Seller Central, and any other Amazon owned company names, products, and/or logos are property and the trademarks of Amazon.com or its affiliates. Phone: +1 267-807-5323 Amazon News So if your listing appears on search results that is completely unrelated to it, it won’t get any click throughs, much more conversions. Watch later. This means backend keywords that exceed the limit prescribed by Amazon will no longer be indexed. 100% accurate keyword data pulled directly from Amazon. 2. 0 bytes. But if needed, just update the keywords once every two months. If you use hidden keywords in a smart way, then more customers are likely to see your product included in their search results. This is a great place to put additional keywords for your listing. A user who visits the product page can’t see them, but Amazon A9 algorithm can. Say I have all my backend keywords separated by spaces, do I need to insert all into one field or spread the amount? If the listing associated with your keyword string appears, it means that the said string has been indexed. You won’t get penalized by Amazon for having keywords that are not indexed. Years ago, sellers would just stuff as much keywords on the title and description section of their listings making virtually unreadable. They are important to get right and use wisely, but they are not a cure-all for a poorly crafted product detail page. However, after you publish, you will not see these keywords in your product description or Amazon sales page. All you need to do is; Amazon has laid out a specific set of rules when it comes to optimizing your backend keyword section. They will only appear when a customer does a product search. Meaning, rather than format keywords in the order of, Include alternative names or abbreviations of books, movies etc, Use as keywords UPC codes, ASINs, product names or identifiers, Use irrelevant, misleading or inaccurate information about your listing. Creative The ONLY software available for extracting your Amazon competitors' exact backend search terms. Amazon Brand Registry Amazon backend keywords are keywords which show up only when the query of a user matches with the keywords in your listing. Amazon backend keywords are “hidden” keywords that should only be used at the backend section of your Amazon Seller Account. However, backend search terms play a big role in keyword search optimization and therefore play a big role in improving the […] Einige sind nützlich, damit der Platz für die allgemeinen Suchbegriffe optimal genutzt werden kann, während andere unumgänglich sind, um keinen Verstoß gegen die Richtlinien von Amazon zu riskieren. Amazon backend keywords tool. Amazon FBA You also need to keep in mind that by updating your keywords, it will go through the entire indexing process again. There are a multitude of tools for keyword research available and no doubt, tools are the most reliable methods of finding relevant keywords that people use these days. There’s no need to update keywords after your initial optimization. Last 2016, Amazon increased that number from 250 to 1000. Something that most of us online sellers could learn from. By cutting down on the number of backend keywords sellers can use, they are forcing sellers to come up with keywords that are highly relevant to their listings, thus making the Amazon search results more precise. How To Perform Keyword Research For Amazon Products. Backend keywords are keywords that are not visible to the customer on Amazon but are indexed by Amazon's search. Keywords are at the core of finding things on the internet. Keywords For Amazon: Things you should be aware of. If you have a long list of keywords, focus on the most important ones on that list. Also, if you have other vital tips that may have missed out, feel free to post them below for others to see. Amazon Backend Keywords are the hidden search terms that can be added to a product listing to boost its visibility. Amazon Sponsored Products If a keyword is registered by a user, it’s worthwhile to check the Amazon Backend Keywords periodically. Tips, SellerLift, 16192 Coastal Highway Amazon Marketing And in this case, those that utilize the Amazon backend keyword option to its fullest are those that gets a bigger piece of the pie. Amazon Backend Keywords - Keyword Search Terms In each of these areas - it is important to include relevant keywords, however the most searched Amazon keywords (most popular keywords) should be used in the Product Title first, then the Product Key Features second, then the Product Description third, and then finally the Keyword Search Terms . Some of the paid keyword tools I listed either has a free version or a trial period that last from a few days to even a month. Explanation: It is acceptable to use famous abbreviation of a franchise (in this case, a movie), Product name: Vans skate shoes You should use this section to include the... Target Audience. Amazon Apps These keywords are not visible to the user visiting the product listing page. Backend keywords are essential as they help your product ranking for the other keywords which can’t be added in the listings. Your email address will not be published. If you are selling a King Size hammock, you would want to use “King Size hammock” as a keyword for your listing right? Now if you use commas in separating your keywords, the system won’t be able to know where each of those 5 strings ends, and will bunch them all together into just one string. What is the situation with these 5 fields and why do they exist? e.g. The keywords can be entered in different parts of the listing including the title, bullet points, the product description and the backend keywords.